Johnson City Leaders Looking For New Brand

Officials in Johnson City plan to spend nearly one hundred thousand dollars on a rebranding effort during the next year. The project will include a marketing campaign, a new logo and possibly a slogan for the city. Leaders in the city believe its important to include the public and are reaching out with the help of a survey that can be taken by going to Brand JC at the city’s webpage. The results of the survey will be passed along to the firm working with the city to develop the new brand.